India+Conference+Call+1+-+Summary

= Thank you all for participating in today's call. You are doing great work. = = Here's a summary of your homework and next steps. Details for each organization follow below. =

draft by August Call || Draft submitted for feedback [] || next step social media policy by August Call, work w/web site developer on social integration || x Draft submitted for feedback [] || [] || http://networked-ngo.wikispaces.com/Population+Foundation+of+India || Draft submitted for feedback, need fine tuning, working strategy for next meeting, working on web site - social and e-commerce integration [] || Draft submitted for feedback [] ||
 * **Organization** || **Social Media Policy** ||
 * Advocating Reproductive Choices (ARC) || Social Media Policy in process,
 * Asia Safe Abortion Partnership (ASAP) || x
 * BARAPANI ||  ||
 * CEDPA- India || Communications plan drafted,
 * Family Planning Association of India ||  ||
 * Guide Star India || Internal discussion on social media policy, work on social media strategy draft
 * IIE India || x
 * JANANI ||  ||
 * Population Foundation of India || Submitted Draft for Feedback
 * Population Health Services India || x
 * Reach India || x

For everyone:

 * Use the Facebook Group to ask us questions - that way the entire community can support and learn
 * Continue to update the wiki
 * Let us know your successes
 * Next homework is to begin your social media strategy using that worksheet
 * Those of you working on communications plans -- integrate social objectives
 * Web site development - we'll provides links, resources, answer questions re: social integration
 * Social Media Policy Work: we'll get you feedback on drafts on those have submitted a draft

ASAP

 * Briefed committee members
 * Shared policy with the staff as well
 * Incorporated the communications policy & sm policy together
 * Developed an editorial calendar for the next 4 months
 * 40 new 'likes' on Facebook
 * Over 100 'followers' on Twitter
 * Wants to cut out what is useless in their uploaded documents
 * Live tweeted the Family Planning Conference in London and Twitter followers surged
 * Next steps:
 * Refining SMART objectives
 * Build Twitter following - rt's are already going well - participating in upcoming conference hashtags
 * Recommendations/Notes:
 * Keep practicing with Facebook & Twitter - experiment with the tips we post in the Facebook group
 * Making excellent progress - better than expected

CEDPA

 * Briefed ED who had them brief the entire staff
 * Created a communications plan that integrates social media
 * Got staff input from survey
 * Revamping website
 * Determined tabs on Facebook
 * Recommendations/Notes:
 * Look into including social features on website
 * Work on social medial policy as part of your plan now that your communication plan is drafted
 * Talk to Pushpa at Guidestar who has just completed a massive website overhaul. Her recommendation from the call is to make sure that you consider your social media integration before redesigning your website so that it's not an afterthought.

Guidestar

 * Just completed the social media policy draft a few hours ago
 * Began thanking people and sharing material of peers - big spike in Facebook insights. Reached 775 people from a post last week!
 * Found that it important that the policy helps document the goals and keep the team in line
 * The templates have been very useful
 * The entire team is on Facebook so they are participating on the Facebook page
 * Eventually Pushpa may delegate more responsibility to other staff members
 * Recommendations/Notes:
 * Have an internal discussion on the social media policy
 * Work on social media strategy using the worksheet & sharpen your SMART objectives

IIE

 * IIE already had a social media policy so John shared it with his colleagues who had no idea the policy existed
 * Organized a small workshop for colleagues - they now understand the value of the policy & is getting their feedback on managing the page
 * The IIE Facebook page is up 7 likes
 * The staff now understands the importance of social media because he gave them a mini workshop
 * Challenges getting his colleagues to personally 'like' the page and then promote it to their friends
 * Recommendations/Notes:
 * Get those that are participating on the page to encourage the rest of the staff to participate
 * Consider getting your ED to declare how important it is for staff members to join in
 * Ask colleagues what their concerns are. Make one-on-one time AFTER your ED expresses enthusiasm to the team
 * Please share questions in our Facebook group and we'll support you

ARC

 * Regarding respecting privacy & copyright - **if it's confidential, don't share it -- understand what you have permission to use.**
 * Is it okay to quote others? if it's already published, it's free media. Acknowledge sources
 * Collecting opinions of supporters/audience - survey monkey
 * Sharing articles that they are generating on the inside
 * Plans on posting in response to survey response
 * SM policy is in process - leadership understands the importance
 * Recommendation:
 * Use the survery info to help inform the strategy document

Population Foundation of India

 * Social media policy has been a collective effort from people in different departments of PFI
 * The draft has approved by the PFI team
 * They all want the feedback - is it comprehensive enough? They will make revisions if necessary.
 * Some staff is not on Facebook so many of the team have not "liked" the Facebook page
 * Set up Twitter account - in initial stages
 * They want to use the social media tools for an upcoming event - very exciting
 * Some strategy is included in the sm policy document - will be refining it.
 * Recommendations/Notes:
 * Consider doing a training with your most enthusiastic staff members
 * Start working on the strategy piece of the peer learning project
 * Separate the social media policy from the strategy piece


 * Population Health Services India **
 * Draft social media policy has been approved by the ED
 * Needs to fine tune it
 * Will be working on strategy for next meeting
 * Planning on developing an e-commercing aspect to the website
 * Focusing on strategy development
 * Note:
 * Post the info on the website design on the Facebook group so we can collectively help support the development


 * REACH India **
 * Staff is familiar with Facebook
 * The socia media policy is still in draft state
 * Question: How many posts a month? How to follow up? Should that be in the policy?
 * Answers/Notes:
 * Those are great questions that are part of your content strategy
 * Be consistent
 * Respond to audience interests - set up a schedule (editorial calendar)
 * Monitor what your peers are doing successfully and identify what you would like to mimic