Day+2


 * Day 2: Effective Social Media: Strategy **


 * Learning Objectives **


 * To introduce a social media strategy framework and begin to apply it
 * To be inspired and learn from examples of NGOs in Pakistan using social media
 * To understand the best practices of developing an integrated content strategy

8:00-9:00 Breakfast on your own

9:00-9:45 Introduction, Overview, and Icebreaker  What Makes a Communications Strategy Successful?






 * 9:30-10:30 Principles of an Effective Social Media **


 * Aligns social media with their communications strategy and objectives
 * Scales social media by empowering everyone in the organization and integrating social into work flow
 * Monitors, listens, and researches the people in their network
 * Gets feedback and start conversations about their work
 * Curates content to capture attention from their network in an age of information overload
 * Works with brand ambassadors to spread mission
 * Learn from experience and data


 * 10:30-11:15 Maturity of Social Media Practice: Crawl, Walk, Run, Fly **




 * 11:15-11:30 Break **


 * 11:30-12:30 Inspiring NGO Success Stories from Pakistan and Other Parts of the World **

Pakistan Case Studies



Case Study Analysis Exercise: Identify best practices in the four different case studies.


 * 12:30-1:00 Introduction to Social Media Strategy Practicum **


 * 1:00-2:00 Lunch **

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SMART Social Objectives
 * <span style="font-family: Calibri,sans-serif; font-size: 10pt;">2:00-2:45 Social Media Strategy Practicum **

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 * <span style="font-family: Calibri,sans-serif; font-size: 10pt;">2:45-3:30 Strategic Online Presence **


 * <span style="font-family: Calibri,sans-serif; font-size: 10pt;">3:30-3:45 Break **


 * <span style="font-family: Calibri,sans-serif; font-size: 10pt;">3:45-4:30 Creating An Integrated Content Strategy **


 * <span style="font-family: Calibri,sans-serif; font-size: 10pt;">4:30-5:00 End of Day Reflection **