Pakistan+Call+1

9:00 am Pakistan Time
 * June 1, 2012**

9:00 pm California Time
 * May 31, 2012**

Call-In Information Primary Dial-in: 1 (888) 291-0312  begin_of_the_skype_highlighting   1 (888) 291-0312  end_of_the_skype_highlighting Participant Passcode: 7299 096

* Please arrive on the call promptly as we'll begin promptly * You can call on your land line, paid SKYPE, or your cell phone. Please select the most reliable option. The 888 number is a US number and long distance charges may apply. * Dial the participant passcode slowly or you may get a message that says the code in invalid. If you get this message, please try dialing in again and re-entering your code - SLOWLY.

media type="custom" key="18638344"



Agenda

1. Roll Call (5 minutes) 2. SMART Objective Share - each participant will share and get feedback from Beth and Stephanie on their SMART objective for FB. We will call on participants in alphabetical order by the name of your organization. (40 minutes) 3. Community Policy - questions (5 minutes) 4. VPN - questions (5 minutes) 5. Next Action Steps (share in the FB group after the call) (5 minutes)

Share your SMART objective here on the wiki and on the call

Please add:

Your Name, Organization SMART Objective for Facebook


 * SMART Objectives for Action Learning Project**


 * Aahung**
 * Increase the fans likes by 350 on Face book by November, 2012
 * Build supportive networks with 3 SRHR groups of at least 75 members in 6 months i.e. November 2012 (preferable youth networks)


 * Hands**


 * To strengthen network with other NGOs on facebook, twitter and on other social sites.
 * To motivate staff and volunteers for being engaged through trainings on social media practice.


 * LUMS **


 * 1) **Information Sharing:** a) SEDC Activities updates will be placed on the FB Page on regular basis including; trainings’ information, Women Leaders Network updates and Strategy Paper Updates. b) SEDC’s publications will be available on FB page.
 * 2) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">**Engagement/ dialogue:** a) 150 NGOs will join the FB page in year 2012. At least 12-13 NGOs will be reached every month. b) 6 policy makers/influencers will be encouraged to join the FB Page within 3-4 months.
 * 3) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">**Advocacy of FPRH and related issues:** a) 2 topics related to FPRH will be placed fortnightly and people will be encouraged for their comments and feedback. FPRH experts from Project Advisory Committee members will be requested to moderate the relevant topic discussion. b) 2-4 Articles about RH will be shared monthly.
 * 4) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">**Linkages/Network** will be expanded by 7% by the end of 2012 through FB.


 * <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">LEAD Pakistan **
 * 1) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">Promote LEAD facebook page by posting content and sharing environment related story/picture/report every Friday and increase likes on facebook fan page to 1200 (50% increase) by August 2012.
 * 2) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">Increase LEAD website traffic by 25% by posting website content on Facebook by August 2012.
 * 3) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">LEAD souvenirs campaigns will be started to raise awareness about LEAD’s institutional role in development sector specially environment during Quarter 3, 2012 on social media and winners will be given LEAD souvenirs (hand bag, T-shirt, Badge or tea-cup).
 * 4) <span style="background-color: rgba(255,255,255,0.917969); color: #222222;">To enhance capacity of LEAD’s staff in social media one person of communication unit will spend 1 hour each day to analyze who is liking the fan page and what his/her interests are and share the progress and statistic report with the management and staff every month.


 * Marie Stopes Society**


 * S: ** Be out there, mobilize opinion and provide correct information on sexual and reproductive health issues. Share stories, blogs articles etc from not just within Pakistan but globally highlighting the issues with special focus on local issues on SRH.

1) Engaged users 2) Number of likes on posts 3) Number of likes on the page
 * M: ** Will be measured through the following;


 * A: ** Attainable through updating the page and post regularly. Post interesting blogs, articles, data even policies (local and international) on sexual and reproductive health issues.
 * R: ** lack of awareness and information on the topic gives it all the relevance.
 * T: ** Our organizations vision is to improve the reproductive health of the people in Pakistan. Which gels in with our objective to have a FB page. We will be using the FB page for effective advocacy and communication.

1. ** Awareness Raising: ** Increase the no. of Facebook fans by 20% by the end of December 2012 2. ** Capacity Building: ** Enhance capacity of staff by spending aroun 1hour/week in sharing links and info on facebook
 * Rutgers WPF **


 * Shirkat-Gah**
 * By December 2012, there is a 10% increase in the use of Shirkat Gah Facebook page by youth and media



[]
 * Community Policy for Facebook Examples**

How to Circumvent an Internet Proxy
In response to the temporary ban on Twitter in Pakistan, we have created a page on the wiki that includes a how-to video along with a list of VPN servers. Using a VPN server will prevent you from being restricted from any websites. Visit that page here.

**<span style="font-family: 'trebuchet ms',sans-serif;">Yellow Dot Summary: **


 * <span style="font-family: 'trebuchet ms',sans-serif;">Some of you are determining partners/influencers using social media.
 * <span style="font-family: 'trebuchet ms',sans-serif;">The SMART objectives have been well developed. It's recommended that everyone look at the wiki and read the SMART objectives of your peers.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Many of you are working to incorporate strategies into your social media plan + editorial calendar.
 * <span style="font-family: 'trebuchet ms',sans-serif;">It's a common conclusion that getting feedback on content helps reach objectives. This is because the feedback helps keep content relevant; provides a sense of what people want to know.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Identifying what content is popular helps determine what content is good to repurpose.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Targeting issues monthly is a valuable strategy and can be well-planned using an editorial calendar.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Encourage discussion on your Facebook pages
 * <span style="font-family: 'trebuchet ms',sans-serif;">Develop practical goal ideas. ie. Post relevant content to the Facebook page 3x a week
 * <span style="font-family: 'trebuchet ms',sans-serif;">W ays to promote your pages will be addressed in future calls and action learning projects.
 * Testing the best format/desires of your Facebook audience helps you move forward effectively.
 * Basic ways of <span style="font-family: 'trebuchet ms',sans-serif;">measurement: Awareness (fans), likes on posts
 * <span style="font-family: 'trebuchet ms',sans-serif;">W elcome & thank new supporters individually.
 * C <span style="font-family: 'trebuchet ms',sans-serif;">ommunity policy - merge into social media policy and post it on your Facebook page (information section) - can be as brief as 2 sentences.
 * The value, importance and ways to communicate the community policy
 * Adding additional channels - outside of Facebook - to integrate into social media strategy can be done seamlessly as long as you are not overwhelmed.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Evaluate progress by noting likes and comments activity with a report and screen captures.
 * Visual example on different ways of managing your Facebook page: @https://www.facebook.com/photo.php?fbid=10152008503220413&set=a.10150319875275413.566498.312796655412&type=1&theater
 * Up next: Call on 25 June
 * Please post questions on the Facebook group so we can continue having valuable conversations. Share ressources on the Facebook page as well.
 * Beth's article, "Getting Around Internet Censorship: VPN"