Population+Health+Services+India

Mr. Deepak Balan

__Contact Information__
Email:deepakbalan@phsindia.com Telephone number:+919966809018 Skype:deepakbalan01 Website:www.phsindia.org Twitter:@dee_512

Mission: Population Health Services (India) is a not for profit non governmental organization.PHSI provides reproductive health care services to people all over India, allowing them to have children by choice not chance. It manages [|clinics] and [|outreach] voluntary surgical services to provide contraceptive services and products in remote areas. The organisation does this by promoting, distributing and selling contraceptives. PHSI uses [|social marketing] techniques to get closer to the needs of society. We learn and understand the needs and desires of the target audience and build programmes from there. The combination of in-depth research, constant re-evaluation of the tiniest aspects of our programmes and a focus on the consumer forms the cornerstone of PHSI's activities. PHSI’s approach emphasizes the promotion of contraceptive use, among eligible couples, the provision to couples of a choice of various contraceptive methods (including condoms, oral contraceptive pills, IUDs, and vasectomy and female sterilization), and assured, high-quality care

Journal:

Ms. Renuka Raj

__Contact Information__
Email:rain9drop@yahoo.co.in Telephone number: +91 40 9441227270 Skype: Website: www.phsindia.org Twitter: @renuka_raj

Mission: to deliver high quality, safe,affordable contraceptive and reproductive health choices

The Network Map



The SMART Objective

Journal

14th June 2012 Presentation Notes

Action Learning Points
 * Have a Written Communication Strategy in place
 * Integrate Social Media Marketing as integral to overall communications
 * Need for dedicated persons and time for Social media.
 * Consistent use of Social media
 * Regular monitoring

Social Media Policy

Social Media Strategy

Facebook+content+insights