Content+and+Measurement


 * Content Tactics**
 * October 12 at 9:30 am India Time**


 * Agenda **

1. Roll Call 2. Overview of Content Tactics 3. Check-In 4. Next Steps


 * Homework from this call: ** Start using the editorial calendar template to post regular content on Facebook and measure its performance over the next few months until the end of the peer learning session.


 * How To Be Prepared: ** Review the resources and editorial calendar template. Start thinking about your content for the next few months. Come with questions.


 * RESOURCES**



PHONE Dial-in: 18002004473 India Freephone Participant Passcode: 7299 096

SLIDES Online: [|http://www.readytalk.com] passcode: 7405939

* Please arrive on the call promptly as we'll begin shortly after the call starts * Please announce yourself once you get on the conference call * You can call on your land line if possible as that works the best * Dial the participant passcode slowly or you may get a message that says the code in invalid. If you get this message, please try dialing in again and re-entering your code - SLOWLY. * Please do not use a speaker phone or speakers without a headphone as this creates an echo * Speak up on the call * If there is background noise, please mute your phone.

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 * Read this Post: How To Give Your Audience the Content They Want **


 * Social Content Cheat Sheets **

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 * Nonprofit Posting Guide **

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 * Social Content Marketing Process **


 * **Create a Monthly Editorial Calendar**. Use the spreadsheet template. Spend about half-hour every week to create your editorial calendar. Take a look at all your existing content, events, and materials. Assign something for day. Facebook content is micro-content in small chunks. You can post questions, photos, videos, articles to blog posts, content that other people have created but on the topics you need, etc. Also create a list of "evergreen" content that doesn't require a date and you can post if you get stuck.

> > How To Get More Likes and Shares on Facebook - Based on Research > [] > Tips for Optimizing FB Content To Get Into Newsfeeds > []
 * **How To Craft Facebook Content to Get More Shares:** []
 * Using the Facebook Timeline Features: Tips - []
 * 8 Tips for using Facebook Scheduled Posts - []

> > [|50 Social Media Content Ideas] from Convio > > [|20 Different Formats] by Pro Blogger > > [|25 Basic Styles of Blogging,] by Rohit Bargavda > > [|Ten Tips for Creating Killer Content] by Hubspot
 * Tips and Resources for Creating Content for other Social Media Channels

__** Conference Call Notes: **__

**ASAP** - Their Tweetathon (and the fear of trolls) bring attention to the cause. Working on understanding how to plan the editorial calendar - how do we plan all posts in advance (know events in advance, have a reserve of 'evergreen' material. Link content to projects that are underway. Sometimes Facebook content may just be a visual.)



**Question:** What is a good frequency for a blog? Be consistent and know your capacity to maintain the work.



**Suggestion:** Monthly tweet - COMMBUILD is a great example of online communities. Different topic monthly. Bell Bajao does something like that. Great turn out. Planned for 2 months.



<span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">**Population Foundation of India** - What happens when people tage others in your photos? It's an engagement tactice - the photo will show up in their newsfeed. It's an effort of the person that shared that photo with someone they believe will enjoy the image. it's a great engagement tactic that cultivates a broader audience.

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<span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">**Guidestar -** Hasn't kept the pace with the program but did review the assignment and is working on applying the tactic. Had a post that received a troll from something she thought everyone would post. Klout is higher since the program -- maintaining a 45 and was at a 37. Noticing her PTA going up.

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<span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">**IIE -** Completed the homework. Needs a better understanding on how to plan for the future. Is looking ahead to events on the subject which helps. Reach & virality - reach increased & virality has decreased. High reach and virality for a photo that he planned to post - hes generated some insight by recognizing that photos are well-received. So, what is it about the photo that resonated. In time, try to distinguish that so that you can plan out what your audience will be perceptive to.

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<span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">**Population Health Services of India -** Not increasing the likes because they have not posted consistently due to having limited time. Stressed the importance of planning monthly even with limited time, he'll have greater confidence in knowing that it's handled. When posting, they are getting a great response from his audience when he does post. His audience is increasingly engaged. Will try using scheduling tools.

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<span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">**Reach India -** Just started the editorial calendar - very motivated. Has content for the coming calendar and is ready to implement.

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 * <span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">Janani - no show **

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 * <span style="font-family: trebuchet ms,sans-serif;"><span style="font-family: trebuchet ms,sans-serif;">ARC - no show **

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 * <span style="font-family: 'arial narrow',sans-serif;">Stephanie Rudat **

<span style="font-family: arial narrow,sans-serif;">**About me: about.me/StephanieRudat**