Tool+Selection+and+Techniques

=Tool Selection and Techniques=

Describe the specific tools you’ll be using to implement your social media strategy. Why did you select these tools to use?
 * **Tool ** || **Use (How or why you will use the tool, how it can achieve your goals) ** ||
 * Facebook ||  ||
 * Twitter ||  ||
 * Blog ||  ||
 * YouTube ||  ||
 * Add More ||  ||


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 * external image 2735401175_fcdcd0da03_m.jpg ||

[|Conversation Prism] by Brian Solis


 * //What tactics and tools best support your objectives and match your targeted audience?//
 * //What tactics and tools do you have the capacity to implement?//

There are literally thousands of potential social media software tools available that you could use as part of your social media strategy. For the WeAreMedia curriculum, tools should be selected in the context of five broad tactical approaches


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 * Listening:** If you are new to social media, this should be the objective for your first experiment with social media and where you should focus your time. You can listen with Google Alerts, Technorati, Twitter search, and RSS readers. The key skill is pattern analysis and of course, using what you find to inform decisions or actions.
 * //What decisions will you link your listening to?//
 * //What key words will you use?//
 * //How will share or summarize what you learn from listening with others in your organization?//


 * Participate:** Once you know what the audience is saying, the next step is to engage in a conversation with them. There are many different tools to support this - from leaving comments on blogs or using twitter.
 * //Who is empowered to respond and what circumstances?//
 * //How will you address negative comments or perceptions?//


 * Share Your Story:** You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site. The next step is to get your constituents to share their stories about your organization with others (which takes more time)
 * //What content or information will be used to update or feed the social media sites?//
 * //Are you using good story telling techniques to engage audiences?//
 * //Who and how will you assist or make it easy for users to remix your message?//
 * //If you’re aggregating content to establish expertise, what sources?//


 * Generate Buzz**: When you share your message with enthusiastic supporters, they in turn may choose to pass it to others with a similar interest in your organization or campaign. The key benefit is that drives traffic. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content, particularly influencers. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course there are many others.
 * //How will you “brand” your presence on buzz sites? (Personal/Organizational)//
 * //Who will implement and build relationships with influencers?//
 * //How will you get fans to talk about you to their friends?//
 * //What actions do you want people take when they come in contact with your buzz? (Mobilize, spread, remix)//


 * Community Building and Social Networking:** If you want to build an online community for knowledge or skill sharing, using social network tools like Ning will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is an option.
 * //How will your organization represent itself on social networks?//
 * //Who will develop or repurpose content?//
 * //Who will be the “community manager?//


 * Resources**
 * 6 Steps to Going Social Without Going Crazy by Erica Mills
 * Social Media Tools 101 (From Blogs to Wikis) by iiG
 * Tools to create iFrame tabs in Facebook, Kami Huyse's Bookmarks
 * [|PicBages], a neat tool that can add a logo to someone's Facebook picure