Learning+Culmination

Dec 14 9:30 am India Time

Agenda

1. Roll Call 2. Follow up questions/reflections from last call re: measurement 3. Learning Culmination Think about ... Where was your organization with social media last June when we started? What did you learn? Share a small or big success story What is your next step with social media as our project ends?

Final Survey https://www.surveymonkey.com/s/India-Networked-NGO-Final

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 * Notes from call: **

Population Health Services od India (Deepak) - Has been challenged in working on social media because of a loss in a key member of staff but they will be re-launching in January. They are in the process of revamping their website. A new employee will be starting in January to manage all social media and communications.

ASAP (Shweta & Shilpa) - Measurement has been the most effective exercise she's done in the entire program. Understanding how to read the data she's collecting from the editorial calendar to see what is effective so she can plan for the future. Recommendation: Focus on the quality of the content, time of day, day of week - look for patterns. Think about goals for actions of your audience and track your audience activity.

At the beginning, they had just started Twitter - over 300 followers now. Began Networked NGO with around 13 fans on Facebook - 221 now. Additionally, they have a blog with over 5,600 visits since the course. Having created a plan and using the editorial calendar and then measuring is what she attributes to their success. Their tweetathon was surprisingly successful. It became global. Future Goal: To understand what their audience wants & creating an editorial calendar that accommodates them. Considering joining additional platforms in the future.

Population Foundation of India (Shree) - having a lunch twitter session this month to teach the staff how to use Twitter. Moving forward to use Twitter more. The social media policy has finally been approved and circulated to staff. FB 184 - target of 200 by the end of the year. Unique engagement on FB with journalists, people seeking grants. Reached out to likeminded orgs and individuals. Photos with brief captions tend to get the most attention. Circulating articles has proved to be engaging.  Guidestar India (Pushpa)- Started with 340 likes on Facebook. Goal was 500. Now they are at 530. StartedTwitter 740 - goal 1000 - now at 871. Klout was in 30's. Goal of 50. Now at 48. Using Google alerts. Working on Listening to identify what their audience wants as opposed to just talking at their audience. Moving forward, she has a colleague to work on the social media of Guidestar India. Looking at their plan for the calendar and measuring. Having a new employee too is helping them to continue forward.  