Day+2+India


 * Day 2: Effective Social Media: Strategy **

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 * Learning Objectives **


 * To introduce a social media strategy framework and begin to apply it
 * To be inspired and learn from examples of NGOs in India using social media
 * To understand the best practices of developing an integrated content strategy

8:00-9:00 Breakfast on your own

9:00-9:30

Introduction, Overview, and Icebreaker

What Makes a Communications Strategy Successful?





9:30-10:00 Introduction to the Private Facebook Group Exercise to Practice: Document the Me To We Network 



10:00-10:45 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Principles of an Effective Social Media

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">10:45-11:15 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Maturity of Social Media Practice: Crawl, Walk, Run, Fly

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">11:15-11:30 <span style="font-family: Calibri,sans-serif; font-size: 10pt;"> Break

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">11:30-12:30 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Case Studies: Inspiring NGO Success Stories from India and Other Parts of the World

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<span style="font-family: Calibri,sans-serif; font-size: 10pt;">12:30-1:00 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Introduction to Social Media Strategy Practicum

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">1:00-2:00 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Lunch

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">2:00-2:45 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Social Media Strategy Practicum

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">2:45-3:15 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Strategic Online Presence

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">3:15-3:30 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Break

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">3:30-4:15 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Creating An Integrated Content Strategy

<span style="font-family: Calibri,sans-serif; font-size: 10pt;">4:15-5:00 <span style="font-family: Calibri,sans-serif; font-size: 10pt;">Program Expectations for Senior Managers <span style="font-family: Calibri,sans-serif; font-size: 10pt;">How To Be Prepared for Follow Up Sessions <span style="font-family: Calibri,sans-serif; font-size: 10pt;">End of Day Reflection