Objectives


 * Objectives **


 * Describe your organization’s objectives for your social media plan using SMART (Specific, Measurable, Attainable, Relevant, and Timely).
 * Describe how these objectives support your organization’s mission:
 * Describe what you learned from benchmarking similar organizations and their social media objectives and how these goals are a logical evolution of your communications/marketing strategy.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. They can be based on tactics, results or capacity. The process includes beginning with identifying intent. Next, make it specific by adding a number, percentage, increase/decrease and a date. It is also important to think about what specific metrics are needed to measure along the way. It is best to concentrate on the one or two data points that will help guide improvements and demonstrate results. With social media as with communications strategies, the data points are those that will help measure: awareness, attitudes, actions, or behavior change.
 * Summary **

[|25 SMART Social Media Objectives] Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.
 * Resources **

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)