Action+Learning+Worksheet-Rutgers+WPF

**Action Learning Worksheet-Rutgers WPF**


 * Overall Goal:** Increased awareness among young people on SRHR


 * __Facebook__**


 * Objectives:**
 * Increase the no. of Facebook fans by 20% by the end of December 2012


 * Audience:**
 * Young people, media and CSOs


 * Look and Feel:**
 * Catchy and attractive
 * Giving different messages using timeline cover photos
 * Pinning hot topic to the top of timeline


 * Work flow:**
 * In consensus with social media policy of Rutgers WPF
 * All posts by Social Media team (IT Officer and Communication & Advocacy person)
 * Staff can share links using their personal IDs


 * Listening and Outreach:**
 * Regular updates on Rutgers WPF social media networks
 * Linking Rutgers WPF facebook page with Rutgers WPF social media networks ( Website, Twitter, Youtube, Facebook group Baithak, Facebook page Schools4life and Blog)
 * Set up Netvibes and method for curating content for Facebook
 * Identify and explore other pages
 * Cross posting on other related networks working on same themes


 * Engagement:**
 * Conversations on hot issues
 * Posting comments and questions


 * Content:**

Sharing of following:
 * informative resources, statistics, activities & events,
 * pictures, reports and case studies
 * Polls and surveys
 * News coverage, articles


 * Measurement:**
 * Using Facebook insights
 * No. of posts on each network, new users, likes, retweets or sharing, etc.
 * Gather data from insights and analyse them against editorial calendar
 * Reflections and improvemnt


 * What are some other areas of your organization's social media strategy or practice that you to work on in addition to Facebook during our phone calls?**
 * How to maintain a strategic online presence
 * Content Curation
 * Blogging
 * How to cross-network


 * How do you need to do to involve others in your organization?**
 * Sharing ideas
 * Contribution to our goal by sharing posts, resources, information etc.


 * Steps taken so far:**
 * Learning from Social Media training shared with CR and communication person
 * Meeting between red, yellow and black dot (who wasn’t a part of training, but is a part of our social media team) to discuss further insights
 * Inviting and Introducing Black dot to Facebook Networked NGO group
 * Internal meetings and discussions on social media policy
 * Planning on using editorial calendar on monthly basis
 * Finalized draft on social media policy