Listening+and+Audience+Research

Summarize what you learned about your audience, secondary or primary research, and listening techniques. Why are you focusing on these audience groups? What is your plan for ongoing monitoring and scanning during implementation?

Summary
[|Actionable listening]on social media channels means transforming a “river of noise” into insights that allow you to take action. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify influencers who you can transform into brand ambassadors, or address a potential crisis early in the game.

Resources
[|Getting Your Nonprofit Ready To Listen] : Before you jump into a river of conversations and keywords and even before you touch the tools, you need to be ready to listen. [|The Five Stages of Listening] from Dave Fleet: Looking at five levels of approach to online listening and responding (not including the option of not engaging at all) in order of growing effectiveness. 3 Great Ways To Read Your Google Reader Feeds by Angela Alcorn: Tweak your Google Reader feeds to make certain articles stand out from the crowd and stay in the loop with your favourite feeds.