India+Conference+Call+2+-+Summary


 * You are all on track and doing great work! Building a network and using social media tools is an ongoing process of doing it almost every day. You will see incremental success over time. **

**Advocating Reproductive Choices (ARC)** - no show

**Asia Safe Abortion Partnership (ASAP)**
 * Used worksheet to review SMART objectives.
 * Completed homework and is wondering if they have been over-ambitious.
 * Setting reasonable growth goals based on organizational activities on their calendar.
 * Tracking performance and using Facebook insights to gauge what their audience is most responsive to so that they can serve their audience while try to introduce them to more material that will influence them.
 * Writing personal emails to potential supporters to gain for support on Facebook (***best practice**).
 * Maintaining an editorial calendar and it's in sync with their blog content as well.
 * Using Buffer and it's very helpful as it helps to not spend too much time online. It's a great tool to stay organized as well.

**Barapani** - no show

**CEDPA**
 * Haven't finalized details on the website but have integrated social media tools on the website at this point.
 * CEDPA is not using Twitter at this time.
 * Planning on officially launching the website. After that, they will focus more on social media.

**Family Planning Association of India**
 * <span style="font-family: 'trebuchet ms',sans-serif;">A delay in the program due to a health issue of a participant.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Working on the social media policy.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Developed SMART objectives that they are fine tuning. Those objectives will be posted in the coming days.

<span style="font-family: trebuchet ms,sans-serif;">**Guidestar India**
 * <span style="font-family: 'trebuchet ms',sans-serif;">Already completed the strategy document. Will upload it in the coming weekend.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Having a great experience on Facebook in the coming month. Focusing on increasing traffic and being more interactive with the Facebook supporters
 * <span style="font-family: 'trebuchet ms',sans-serif;">Began with 340 Facebook fans and are up to 402
 * <span style="font-family: 'trebuchet ms',sans-serif;">Target by March: 500.
 * <span style="font-family: 'trebuchet ms',sans-serif;">3+ posts per week on Facebook.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Was reaching 400 per week and have doubled that and increased virality in the past 2 weeks due to the types of posts.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Began with 714 Twitter followers and is up to 775.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Target by March: 1,000.
 * <span style="font-family: 'trebuchet ms',sans-serif;">3+ tweets per week.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Having more conversations on Twitter as opposed to simply tweeting and not being interactive.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Thanking people & mentioning others is bringing success.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Has recently interviewed someone to hopefully join the Guidestar communications team.

<span style="font-family: trebuchet ms,sans-serif;">**IIE**
 * <span style="font-family: 'trebuchet ms',sans-serif;">Before the Networked NGO training they had 31 likes on Facebook. That number is up to 117 likes.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Continuing the emphasis on content quality.

<span style="font-family: trebuchet ms,sans-serif;">**Janani** - no show

<span style="font-family: trebuchet ms,sans-serif;">**Population Foundation of India**
 * <span style="font-family: trebuchet ms,sans-serif;">Shree expressed the challenge in determining goals in getting Facebook likes and Twitter followers and was guided to be <span style="font-family: 'trebuchet ms',sans-serif;">reasonable yet challenging so that they have something to work toward.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Had a big event and integrated the invite on Facebook to the website.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Used YouTube as well.
 * <span style="font-family: 'trebuchet ms',sans-serif;">More staff members + other likeminded ngos are liking the Facebook page.
 * <span style="font-family: 'trebuchet ms',sans-serif;">A high court judge is not a supporter as well as other high level people in the community they were hoping for. Twitter isn't immediately growing. Great learning experience.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Identified a journalist by way of Twitter to cover their big event.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Keeps trying with all of the tools and is appreciative of the support.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Noticed that there is a surge in supporters of young women - great opportunity.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Will try reposting relevant content of other sites
 * <span style="font-family: 'trebuchet ms',sans-serif;">Uploaded the strategy & policy on the wiki.

<span style="font-family: trebuchet ms,sans-serif;">**Population Health Services of India**
 * <span style="font-family: 'trebuchet ms',sans-serif;">Internally thinking of how to launch the page.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Working with people in the organization to make the launch magnificent.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Finalizing the policy and strategy.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Thinking through outreach tactics.

<span style="font-family: trebuchet ms,sans-serif;">**Reach India**
 * <span style="font-family: 'trebuchet ms',sans-serif;">Only posting once a week & not getting many comments or likes so they will increase to at least 3 posts a week.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Recommendation: After posting, stay online for a few minutes to respond to comments. It's a great way to keep people engaged and show up in their newsfeed so that their friends potentially learn about your organization.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Working on having their social media policy completed by the ned of next month.

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