Call+2+Engagement+and+Outreach

=Promotion and Engagement Tactics on Facebook=

9:00 am Pakistan Time 9:00 pm California Time
 * June 25, 2012 **
 * June 24, 2012 **

Notes from call:

 * Everyone is working hard and seeing some preliminary results in terms of an increase of likes
 * Concerns about time management -- how to be more efficient.
 * Some concerns with senior management: why spending time on social media - collaborate with Red Dot, also remind re: Letter of Agreement signed to participate in program
 * Focus for next two months is the editorial calendar and planning out daily content once a week, so there are not gaps
 * Several participants are cultivating active students/fans and using them as champions
 * For strategy call with Red Dots, the strategy does not have to be complete, but started and filled in with bullet points. Not a lot of heavy lifting, more about getting the thinking on paper
 * Each participant made a commitment to next action step between now and next call - posting regular content
 * Social Media policy - all are complete or in process, 6 posted to the week, 2 being reviewed by leadership before sharing draft

Call summary:
**__HANDS__**


 * 5% increase on HANDS Facebook page
 * Unanticipated outcomes from being on FB is connecting people for a documentary
 * Not asking questions yet but planning on engaging in that manner soon
 * Posted a YouTube video - good way to share content - well done
 * Recommended that they consider posting with greater frequency + consistency
 * Commitment for next call: work with red dot to come up with a strategy

**__LUMS__**
 * Social media policy is in development - waiting on approval from the director
 * Initial reach out to people affiliated with LUMS is a success. These are people who are interested in always knowing about workshops & information. Noted as a best practice.
 * Commitment for next call: Getting fellows to join the fb page, integrate fb pages with other parts of LUMS

**__Shirkat Gah__**
 * Social media policy is almost final - making modifications based on feedback from leadership
 * Have been posting regularly
 * Planning on creating a disclaimer for the FB page based on the feedback from the last call
 * Noted: Marriage map for the cover image is fantastic
 * Responsive (yet small) fan base
 * Looking to increase likes - recommendations are to ask questions, measure success, stick to it (be consistent)
 * Commitment for next call: Upload the social media strategy, increase engagement

__**Rutgers WPF**__
 * Made additions to the SMART objective for greater engagement
 * Concerns over time & who should be the starting person for the strategy
 * Increase in visitors to Facebook by roughly 100 likes
 * Strategy discussion with red dots will help Aasia feel secure about posting accordingly
 * Commitment for next call: Custom landing page, follow up with red dot on strategy

**__Aahung__**
 * Increased fans by roughly 25% - massive!
 * Reaching out to partner & likeminded organizations to increase traffic
 * Noted: Using great techniques to engage
 * Commitment for next call: Make at least one confirmed relationship with a Facebook ally

**__LEAD__**
 * No challenges in developing the social media strategy or implementing it.
 * Increase from 830 to 876 likes
 * Focusing on sharing content
 * Getting a couple of students to share content - brand champions
 * Commitment for next call: Have commitments from supporters to share messages and recruit support

**__Marie Stopes__**
 * Consistently creates posts 5x a week
 * 100% increase in likes but not a lot of engagement
 * Considering advertising on Facebook depending on budget
 * Commitment for next call: start to developing a strategy


 * Agenda**


 * 1. Roll Call**


 * 2. Outreach Tips**


 * 3. Engagement Tips**

What promotional tactics will you apply and try to reach your SMART objectives? What engagement tactics will you apply and try to reach your SMART objectives? What do you need to support the Red Dot for the strategy call in July?
 * 4. Check-In: Each participant will get coaching on these questions. We will call you in alphabetical order by organization name**

Facebook Apps: Pagemodo and Woobox - Stephanie

Journals: Please write up your SMART objectives and add notes about what outreach/engagement you are trying What help does your Red Dot need for the strategy? Reminder for Next Call: August 30th New: July Facebook Chat check-in - would that be useful?
 * 5. Next Steps**

SLIDES

WORKSHEET

Call-In Information Primary Dial-in:  <span class="skype_pnh_print_container_1338909622"><span class="skype_pnh_print_container_1340587812"><span class="skype_pnh_print_container_1340672628"><span class="skype_pnh_print_container_1345589179">1 (888) 291-0312 <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"><span class="skype_pnh_textarea_span"><span class="skype_pnh_free_text_span">FREE <span class="skype_pnh_text_span">1 (888) 291-0312  <span class="skype_pnh_mark">end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">1 (888) 291-0312   <span class="skype_pnh_mark">end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">1 (888) 291-0312   <span class="skype_pnh_mark">end_of_the_skype_highlighting   <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">1 (888) 291-0312   <span class="skype_pnh_mark">end_of_the_skype_highlighting <span style="background-color: #ffffff; color: #49535a; display: block; font-family: 'Century Gothic',sans-serif; font-size: 9pt; text-align: left;">Participant Passcode: <span style="background-color: #ffffff; color: #49535a; display: block; font-family: 'Century Gothic',sans-serif; font-size: 9pt; text-align: left;">7299 096

<span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 9pt;">* Please arrive on the call promptly as we'll begin shortly after the call starts <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 9pt;">* Please announce yourself once you get on the conference call <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* You can call on your land line, paid SKYPE, or your cell phone. Please select the most reliable option. The 888 number is a US number and long distance charges may apply. <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* Dial the participant passcode slowly or you may get a message that says the code in invalid. If you get this message, please try dialing in again and re-entering your code - SLOWLY. <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* Please do not use a speaker phone or speakers without a headphone as this creates an echo <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* Speak up on the call <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* If there is background noise, please mute your phone.


 * Resources**


 * Promotion Tips**


 * **Twenty Ways to Promote Your Fan Page:** [|Tips]


 * Engagement Tips**


 * **What to do after the like?** [|Carie Lewis advice]

For more resources on these topics, please see STEP 5 and STEP 6 http://networked-ngo.wikispaces.com/Facebook

Influencers []

Journal Notes

Hands http://networked-ngo.wikispaces.com/Engagement+and+Outreach+%28HANDS%29

Rutgers http://networked-ngo.wikispaces.com/Engagement+and+Outreach