Content+Tactics


 * Content Strategy**

9:00 am Pakistan Time 9:00 pm California Time ||
 * **August 30, 2012**
 * August 29, 2012**


 * Agenda**

1. Roll Call 2. Overview of Content Tactics 3. Check-In 4. Next Steps


 * Homework from this call:** Start using the editorial calendar template to post regular content on Facebook and measure its performance over the next few months until the end of the peer learning session.


 * How To Be Prepared:** Review the resources and editorial calendar template. Start thinking about your content for the next few months. Come with questions.

Notes from August 30, 2012 Call


 * RESOURCES **

Use this template to plan your editorial calendar, modify as needed

Slides



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 * Read this Post: How To Give Your Audience the Content They Want**


 * Social Content Cheat Sheets**

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 * Nonprofit Posting Guide**

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 * Social Content Marketing Process**


 * **Create a Monthly Editorial Calendar**. Use the spreadsheet template. Spend about half-hour every week to create your editorial calendar. Take a look at all your existing content, events, and materials. Assign something for day. Facebook content is micro-content in small chunks. You can post questions, photos, videos, articles to blog posts, content that other people have created but on the topics you need, etc. Also create a list of "evergreen" content that doesn't require a date and you can post if you get stuck.

> > How To Get More Likes and Shares on Facebook - Based on Research > [] > Tips for Optimizing FB Content To Get Into Newsfeeds > []
 * **How To Craft Facebook Content to Get More Shares:** []
 * Using the Facebook Timeline Features: Tips - http://www.socialmediaexaminer.com/facebook-timeline-marketing/
 * 8 Tips for using Facebook Scheduled Posts - []

> > [|50 Social Media Content Ideas] from Convio > > [|20 Different Formats] by Pro Blogger > > [|25 Basic Styles of Blogging,] by Rohit Bargavda > > [|Ten Tips for Creating Killer Content] by Hubspot > >
 * Tips and Resources for Creating Content for other Social Media Channels

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