Measurement

Describe your key metrics for success. What specific data points will you collect and how you will collect and analyze this information? What did you learn from benchmarking similar organizations?


 * Resources **

Rachel Happe, [|Collecting All Social Media Metrics] A list of the common and not so common ways in which social media success is measured. Neil Perkins, [|Blended Measurement] Measuring the effectiveness of social media campaigns is going to involve a whole new cocktail combining a variety of metrics. Beth Kanter, [|Using Metrics to Harvest Insights About Your Social Media Strategy] Information on collecting data about your blog.

There are a lot of free social media tracking tools you can use. There are also some really useful tools that are more in-depth but are easy on the tight budget. Here are [|four simple ways] to measure social media using free tools.