Outreach+and+Engagement

=Outreach and Engagement=

September 14 9:30 am India Time September 13 9:00 pm California Time


 * Agenda **

media type="custom" key="20633189"


 * 1. Roll Call **


 * 2. Outreach Tips **


 * 3. Engagement Tips **

How is it going? What has worked? What hasn't worked? What questions do you have? What insights to share? What promotional tactics and engagement techniques will you or did you try this month?
 * 4. Check-In: Each participant will get coaching on these questions. We will call you in alphabetical order by organization name **


 * 5. Next Steps **

Read the links below and come up with a list of tactics you want to try to increase your Fan base.
 * How To Be Prepared: **


 * Resources **


 * Slides Download**




 * Promotion Tips **


 * **Twenty Ways to Promote Your Fan Page:** [|Tips]


 * Engagement Tips **


 * **What to do after the like?** [|Carie Lewis advice]

> These are mainly for businesses, but some good advice. Which one can you try this month?
 * Marketing Tips **
 * **Expert Tips:** []

For more resources on these topics, please see STEP 5 and STEP 6 http://networked-ngo.wikispaces.com/Facebook

Notes from the call:

**Asia Safe Abortion Partnership (ASIA)** - Comments on their communications strategy was very useful. Have been reading Beth's blogs and making observations of their improvement by analyzing metrics. Posting 5 times a day & 7 on Twitter - reduced to see if they are able to engage more. Up to 150 Facebook fans! Posted a video on YouTube and will be posting more.

//Recommendations: // //*create a reserve of "evergreen" content // //*make long videos short so you have more original content to post periodically // //*share what data you are using and state what decisions it made you conclude //

**CEDPA -** Still crawling. Working on the content of the website & have integrated social media into that. Intend on completing the social media strategy by the end of the month. Ideas the team is discussing regarding the Facebook page have not been solidified but they are being creative. Creating blog posts every day - should they be shared daily?

//Recommendations: // //*editorial calendar template to help with content and prepare for sm // //*be creative and use variety in posting all of those blog posts. Cross-post. Watch your analytics. //

**FPI -** Brought another team member in to help on social media, revamped their website (almost ready to launch). Focusing on social media next. Still developing sm policy & strategy.

//Recommendations: // //*think about Facebook page when determining your website content //

**IIE India -** Thanks for the great strategy notes & for contributing to the IIE newsletter. Has a new team member from the US there to help with social media. Linking fb & Twitter. Facebook has had decreased activity because of travel. Goal to have a greater variety in the posts - photos, articles, programatic

//Recommendations: // //*get organized, plan //

<span style="font-family: Arial,Helvetica,sans-serif;">**Population Foundation of India -** Comments have been useful so they have since revised the it and uploaded it onto the wiki. The likes are steadily growing -- Up to 143 from 118 since the last call. This last 2 weeks, they have tried adding posts that are different voices - not just their content. Starting to notice when more of their audience is online based on activity. 10 followers on Twitter. 5 are orgs.

//<span style="font-family: Arial,Helvetica,sans-serif;">Recommendations: // //<span style="font-family: Arial,Helvetica,sans-serif;">*The spreadsheet has the column "what did you learn" but take a step back and look at the trends. There may not be a new insight every single month // //<span style="font-family: Arial,Helvetica,sans-serif;">*Put energy/time into Facebook - we'll work more on Twitter later. //

<span style="font-family: Arial,Helvetica,sans-serif;">**Population Health Services India -** 50 likes on Facebook since 15 August. Having a challenging time engaging.

//<span style="font-family: Arial,Helvetica,sans-serif;">Recommendations: // //<span style="font-family: Arial,Helvetica,sans-serif;">*experience with the outreach techniques ie. recruitment campaign // //<span style="font-family: Arial,Helvetica,sans-serif;">*do individual outreach // //<span style="font-family: Arial,Helvetica,sans-serif;">*post and then stay online briefly to catch the attention of those who immediately comment //

<span style="font-family: Arial,Helvetica,sans-serif;">**Reach India -** They have hired a new person to help on social media & she will be taking the lead. They just uploaded their social media strategy. They will go public with the Facebook page next week.

<span style="font-family: Arial,Helvetica,sans-serif;">**Guidestar India -** Able to achieve a steady Klout Index of 44-45 since the workshop. Facebook likes have increased from 340 to 432 and Twitter followers have increased from 714 to 797. Much of it has been due to the tips I gathered from the workshop. Pushpa has also become less 'guarded' and started behaving more like a person rather than an organization -- learning to like and comment rather than just post!

<span style="font-family: Arial,Helvetica,sans-serif;">**JANANI** - no show

<span style="font-family: Arial,Helvetica,sans-serif;">**ARC** - no show

<span style="font-family: Arial,Helvetica,sans-serif;">**Barapani** - not attending