Heartfile+Action+Learning+Worksheet




 * Objectives: **


 * Six policy discussions on two important FP/RH issues
 * in a period of six months
 * with the increase of 20% target audience
 * target audience would be doctors, policy makers, civil society organizations.

Populate Facebook page with discussions, images, videos to..
 * Look & feel: **
 * share our News/events, documentaries, interviews on media channels,
 * disseminate publications, policy reviews and other related articles,
 * generate at least 1 discussion on monthly basis to highlight FP/RH issues.


 * Work flow: **
 * Set up editorial calendar for postings,
 * editorial calendar alignment with social media policy and strategy,
 * assign person for content curation and moderation,
 * one discussions per month on FP/RH issues,
 * frequency of posting - at least 2 per week,
 * respond to feedback on postings
 * monthly review through //insights//
 * update editorial calendar if needed - based on feedback


 * Listening & Outreach: **
 * Expanding the base of membership
 * Ongoing posting of related issues and policy dialogues on facebook
 * Identification of key issues for in-depth analysis

**Internal:** Participants within the organization will be invited to
 * Engagement: **
 * talk about issues posted on Heartfile facebook page
 * give their views/opinions on highlighted issues
 * timely respond to the external comments

**External:**

Other participants will be invited like doctors, policy makers, civil society organizations to
 * talk about issues posted on Heartfile facebook page
 * give their views/opinions on highlighted issues
 * any other priority area need to be addressed


 * Content: **

Based on editorial calendar
 * discussions will be posted facebook related to FP/RH issues,
 * publications, policy reviews and other related articles will be posted - at least 2 per week,


 * Measurement: **


 * monthly/fortnightly review through //insights//
 * no. of likes to be achieved