Conference+Call+1+-+Summary

==A big thanks to everyone for their participation on todays call, completion of the first action learning project, and continued commitment to achieve excellence. Below is a brief summary of today's calls:==

Red Dot Summary:
>
 * Great best practices on moving social media policies forward.
 * Everyone returned from the Networked NGO training and used the social media policy template. Everyone has modified the document to suit the needs of each organization needs and clarified what different issues are. ie. Who speaks? What is confidential?
 * Everyone is putting into place protections for the ngo as for as social media policies are developed and the strategy is developed.
 * As far as getting the social media policy approved, some are seeking feedback from partners and organizational leaders.
 * There is discussion and consideration of what training is needed for the staff on social media application?
 * There is discussion and consideration of whose job it is to handle social media and how much time is needed for the task.
 * An orientation session with staff and then a q&a with staff on ideas/suggestions is a way to ease the organizational members into the new social media presence of the ngo.
 * Up next: Call on 10 July
 * As you work on the strategy worksheet, please post questions on the facebook group so we can collectively answer and commiserate.

**Yellow Dot Summary: **
 * Some of you are determining partners/influencers using social media.
 * The SMART objectives have been well developed. It's recommended that everyone look at the wiki and read the SMART objectives of your peers.
 * Many of you are working to incorporate strategies into your social media plan + editorial calendar.
 * It's a common conclusion that getting feedback on content helps reach objectives. This is because the feedback helps keep content relevant; provides a sense of what people want to know.
 * Identifying what content is popular helps determine what content is good to repurpose.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Targeting issues monthly is a valuable strategy and can be well-planned using an editorial calendar.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Encourage discussion on your Facebook pages
 * <span style="font-family: 'trebuchet ms',sans-serif;">Develop practical goal ideas. ie. Post relevant content to the Facebook page 3x a week
 * <span style="font-family: trebuchet ms,sans-serif;">W ays to promote your pages will be addressed in future calls and action learning projects.
 * Testing the best format/desires of your Facebook audience helps you move forward effectively.
 * Basic ways of <span style="font-family: 'trebuchet ms',sans-serif;">measurement: Awareness (fans), likes on posts
 * <span style="font-family: trebuchet ms,sans-serif;">W elcome & thank new supporters individually.
 * C <span style="font-family: 'trebuchet ms',sans-serif;">ommunity policy - merge into social media policy and post it on your Facebook page (information section) - can be as brief as 2 sentences.
 * The value, importance and ways to communicate the community policy
 * Adding additional channels - outside of Facebook - to integrate into social media strategy can be done seamlessly as long as you are not overwhelmed.
 * <span style="font-family: 'trebuchet ms',sans-serif;">Evaluate progress by noting likes and comments activity with a report and screen captures.
 * Visual example on different ways of managing your Facebook page: @https://www.facebook.com/photo.php?fbid=10152008503220413&set=a.10150319875275413.566498.312796655412&type=1&theater
 * Up next: Call on 25 June
 * Please post questions on the Facebook group so we can continue having valuable conversations. Share ressources on the Facebook page as well.
 * Beth's article, "Getting Around Internet Censorship: VPN"