Social+Media+Strategy+-+Questions


 * Strategy Development**

8:30 am Pakistan Time 8:30 pm California Time ||
 * **July 10, 2012**
 * July 9, 2012**

Call Summary

 * Opening remarks from Beth on Strategy Sheet**

http://networked-ngo.wikispaces.com/Action+Learning+Worksheet || Need to see draft or get questions
 * Organization || Strategy Status Updates ||
 * Aahung || Draft:
 * Hands || Connectivity issues from South Africa ||
 * Heartfile ||  ||
 * Lahore University of Management Sciences || Draft: http://networked-ngo.wikispaces.com/Action+Learning+Worksheet+LUMS ||
 * LEAD Pakistan || Technical issues (switched devices/calendar)

|| Posted on FB Group Question: What are some broader indicators of success. Need to see draft || Update Via FB Group We are pretty clear that firstly we have to narrow down our social media objectives alligned with our advocacy objective. Secondly, we have to identify our audiences and keeping these in mind we have to decide the relevant social media tools. But for instance, if our audience is rural youth then FB or Website would not be a good idea.
 * Marie Stopes Society Pakistan || Focusing on policy and educating senior management ||
 * Rutgers World Population Foundation || Electricity issues
 * Shirkat Gah || Electricity issues

Draft: http://networked-ngo.wikispaces.com/Action+Learning+Worksheet++-+Shirkat+Gah || E= excused contacted in advance

Don't be intimidated by the strategy worksheet. You do not have to complete every detail from the worksheet - it's a guideline of sorts. Your final strategy document doesn't have to be many pages - it can be simple & concise with a few sentences in each section. Feel free to use bullet points.


 * September 1 is the deadline to have the strategy completed & uploaded. **

**__Aahung__**:


 * Primarily reaching out to youths on the Facebook page.
 * Confusion on social media objective internally - do we want to strictly reach youth or reach a larger target group? Can there be a risk in losing the attention of the small target audience you know you have the attention of?
 * Experimenting with what is successful
 * Showing results on the engagement front
 * Working on ways to spark interest - wokring on generating images
 * Beth's comments: Your questions are common. If separate branding is needed, some campaigns have individual presence but can be tough to manage. So, focusing on what works after experimenting is important in order to manage time and resources. Based on experience, Beth has seen that one general place (Facebook page) doesn't deter a broad scope of supporters. Start with a small target audience and then expand based based on how the audience grows. Yellow dots have editorial calendars to help them plan their posts. Consistency is important.
 * Recommendation: Pose provocative questions & photographs. This tends to get people to comment and then their friends see that they are commenting and learn about your page.

__**LUMS: **__
 * Strategy draft document is on the journal page of the wiki.
 * Currently bringing the factors of the strategy document into how the editorial calendar is being generated.
 * Looking to get greater engagement.
 * Beth's comments: Because there are onlly 35 likes, focus on recruitment and adding content - videos, photo's, links. You need to establish yourself as a source of great information. Identify and leverage brand champions to have you recruit new people. Great job in identifying a target audience.
 * In response to Tayyaba's inquiry on using a profile versus a page for LUMS, Beth clarified that individual accounts for a business or ngo is against Facebook Policy. This is why Pages are mandatory.
 * Recommendations: Consistency - you are only as good as your last Facebook update. Vary the types of posts.

Participants should have the basics of this document fleshed out, incorporating both social media strategy/tactics with overall communications. Focus on answering questions 1-4. A lot of good thinking has already been done at the workshop and as follow up. The strategy worksheet will help you consolidate into a document. The worksheet questions are guidelines.

How to Be Prepared for the Call -Review the strategy document with your yellow dot/communications team -Jot down your bullet points to respond -Identify your single most burning question or an insight you want to share on the call

Social Media Strategy is due by **September 1st**

Review your Network Maps

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Review your SMART Objectives

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