Measurement+Techniques

9:00 am Pakistan Time
 * Conference Call: Yellow Dots **
 * October 4, 2012 **

Call-In Information Primary Dial-in: 1 (888) 291-0312  begin_of_the_skype_highlighting  1 (888) 291-0312  end_of_the_skype_highlighting

Participant Passcode:7299 096 * Please arrive on the call promptly as we'll begin shortly after the call starts * Please announce yourself once you get on the conference call * You can call on your land line, paid SKYPE, or your cell phone. Please select the most reliable option. The 888 number is a US number and long distance charges may apply. * Dial the participant passcode slowly or you may get a message that says the code in invalid. If you get this message, please try dialing in again and re-entering your code - SLOWLY. * Please do not use a speaker phone or speakers without a headphone as this creates an echo * Speak up on the call <span style="background-color: #ffffff; font-family: 'Century Gothic',sans-serif; font-size: 12px;">* If there is background noise, please mute your phone.


 * Topic:** **Measurement Techniques**

Agenda: 1. Roll Call 2. Measurement Techniques 3. Check-In: Each participant shares what they learned from using editorial calendar spreadsheet and tracking metrics 4. Next Steps


 * How To Be Prepared:**

1. Use spreadsheet to analyze August. Fill in what you posted and add the metrics 2. Analyze August and answer the question "What did you learn?" Add it to the spreadsheet 3. Use the spreadsheet to plan out September. Add the metrics to your September spreadsheet every week so it isn't overwhelming. Analyze before our Oct. 4th call




 * Measurement**


 * Tips**
 * **Beginner's Guide to FB Metrics:** []
 * **How To Make Sense of Facebook Insights Data:** []


 * How To Guides**

> > >
 * **Getting Started with Facebook Insights:** []
 * **Updated Facebook Insights Guide:** []
 * **Facebook Insights Guide:** http://blog.hubspot.com/blog/tabid/6307/bid/29064/Facebook-Launches-Revamped-Insights-Tool-for-Business-Pages.aspx
 * **How To Use Facebook Insights To Increase Fans:** http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/

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 * Organization || Editorial Calendar Homework || BK Feedback ||
 * <span style="font-family: Cambria,serif;">Aahung || <span style="background-color: #f3f3f3; display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;">[[image:http://www.wikispaces.com/i/mime/32/application/vnd.openxmlformats-officedocument.wordprocessingml.document.png width="32" height="32" caption="Editorial calender Aug-Sept 2012.docx" link="file:networked-ngo/Editorial calender Aug-Sept 2012.docx"]] Editorial calender Aug-Sept 2012.docx
 * [|Details]
 * [[file:networked-ngo/Editorial calender Aug-Sept 2012.docx|Download]]
 * 15 KB

Good collection of the data, now look at it for patterns. One technique: color code high scoring, go back and look at the original post and analyze it || || The spreadsheet have collected the data. One thing to think about is how you use color to help you visualize the data || || Great work collecting the data. Now go and look at high scores, and low scores. Add some notes on the type of content (photos vs linkes vs notes) - and see if you see any patterns. ||
 * <span style="font-family: Cambria,serif;">Health and Nutrition Development Society || [[file:HANDS Editorial Calendar Sept 2012..xlsx]]
 * || [[file:hand analysis -.docx]] || Excellent analysis and insights - share with rest of the group ||
 * <span style="font-family: Cambria,serif;">Heartfile || [[file:EC_Heartfile_Aug2012.docx]]
 * <span style="font-family: Cambria,serif;">Lahore University of Management Sciences || [[image:http://www.wikispaces.com/i/mime/32/empty.png width="32" height="32" caption="Copy of editorial calender in excel (3).xlsb" link="file:networked-ngo/Copy of editorial calender in excel (3).xlsb"]]
 * [|Details]
 * [[file:networked-ngo/Copy of editorial calender in excel (3).xlsb|Download]]
 * 13 KB || Excellent analysis in the "what did we learn column" Now you need to summarize those notes and use that to help you make decisions for Oct. content. What will you do differently? ||
 * <span style="font-family: Cambria,serif;">LEAD Pakistan ||  ||   ||
 * <span style="font-family: Cambria,serif;">Marie Stopes Society Pakistan || [[file:mariestopes.xls]] ||  ||
 * <span style="font-family: Cambria,serif;">Rutgers World Population Foundation || [[file:facebook content insights-Rutgers WPF-1.xlsx]] || Excellent analysis -- you have some great starting points for next months' content. What will you do differently? ||
 * <span style="font-family: Cambria,serif;">Shirkat Gah ||  ||   ||

<span style="font-family: Arial,Helvetica,sans-serif;">Aahung (Rozeena) -


 * <span style="font-family: Arial,Helvetica,sans-serif;">Facebook goal is 350 and they have reached 330 fans.
 * <span style="font-family: Arial,Helvetica,sans-serif;">When reviewing insights, they noticed that posts related to International Youth Day (picture messages, specifically) get more likes and comments. They will note this for future posts and campaigns.
 * <span style="font-family: Arial,Helvetica,sans-serif;">In September, they tried one new strategy that was learned in training which is to post questions to stimulate fans to comment/post and like. In reviewing the data, it was determined to be a successful strategy that created fruitful discussion.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Rozeena plans on improving how she reviews her processes so that patterns are more informative.

<span style="font-family: Arial,Helvetica,sans-serif;"> HANDS (Furqan) -


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Facebook likes increases from 532 to 708 in last two months which is remarkably a good sign most of the numbers of likes came from postings links.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Postings through other social media platforms such as Twitter, Facebook, Wordpress and YouTube work well for dissemination of our material. These practices have showed us more viewership of new audience. Postings are done regularly on other social media pages and links provided on Facebook.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Large numbers of people participate in HANDS activities and they post on their activities with HANDS at their own social media and facebook pages. Sharing these postings on our facebook page automatically increases our visibility on social media. They made it a essential part of their practice to share our stuff posted on others walls.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Posting of events is useful to help new peoples like their page. Only mega events have been posted on Facebook with an average of 3000 invitation sent through each event from HANDS pages and forwarded from some personal profile pages which obviously increases the participation of new people even outside the network with our social media.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">They almost have hundreds of photos by the events. Postings of photos of same event in small intervals of time refresh event’s importance and allow many others to engage with us on social media.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Metrics are good takes a little attention but reflect the status of a posting now we are able to set our parameters for content writing. People seem to mostly like pictures with modest captions.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Challenges:
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Now we have many measurement techniques but still confused about the purpose and description of virality.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Questions and polls are still far for us we are trying to focus on some issues for generating questions and polls.

<span style="font-family: Arial,Helvetica,sans-serif;">Heartfile (Yasir) –


 * <span style="font-family: Arial,Helvetica,sans-serif;">Started with 219 Likes on Facebook and have reached 287 – achieved target.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Homework update: A/B Test with content and some fans shared on their personal walls, others did not. It was noted that sharing with professional networks brought better results.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Now incorporating into their work flow: post on organization wall, share on personal walls, tag people in the comments.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Launching a blog – installed network apps blog
 * <span style="font-family: Arial,Helvetica,sans-serif;">Installed Google analytics and the plugin

<span style="font-family: Arial,Helvetica,sans-serif;">Lahore University of Management Sciences (LUMS) (Tayyaba & Naveen) –


 * <span style="font-family: Arial,Helvetica,sans-serif;">Pictures and infographics – increased reach – posting photos with questions.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Created an event on Facebook and participants both joined event and the Facebook page.

Found that a good way to increase visibility is to upload the photos of the event on the same day.

 * Photos: Before/During/After – events. Post in a timely manner, especially with event.
 * Challenges: Finding sources for content, especially images.
 * Beth to share an article about visual content, some tips…

<span style="font-family: Arial,Helvetica,sans-serif;">Marie Stopes Society (Ayesha) –


 * <span style="font-family: Arial,Helvetica,sans-serif;">Homework update: Using visuals is an effective way to engage their audience but it is a challenge to find the right infographic posts with humor. Most posts are one liners with a bit of humor in it.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Challenges: Continue to find visuals. Pinterest is a great resource.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Organization page – will be launching FB page for Marie Stopes: [|http://www.facebook.com/pages/Marie-Stopes-Society-Pakistan/][|121381841342258]

<span style="font-family: Arial,Helvetica,sans-serif;">Rutgers WPF (Aasia) –


 * <span style="font-family: Arial,Helvetica,sans-serif;">Homework update: Posting daily work on FB and getting a lot of new likes.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Posted based on the International Days – don’t post too much content
 * <span style="font-family: Arial,Helvetica,sans-serif;">What was learned: Creating a theme per week to organize.

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