Engagement+and+Outreach

**1. SMART Objectives **
1. **Awareness Raising or New Likes:** Increase the no. of Facebook fans by 20% by the end of December 2012

2. **Capacity Building of Staff and Keeping Facebook Alive:** Enhance capacity of staff by spending around 1hour/week in sharing links and info on Facebook 3. **Cross Linking:**
 * Cross linking our social media forums at each and every forum of Rutgers WPF
 * Joining forums of other likeminded organizations. Inviting them to our pages and posting links at their pages


 * 2. Outreach Tips **
 * Invitation Emails (to join our social media forums) to new contacts
 * Official email signatures (for all staff) include links to all our social media forums (already in place)
 * Official presentations and business cards contain link of Facebook page
 * All videos on YouTube channel link back to Facebook
 * Put a fan page widget on your blog or website (already in place)
 * All IEC material has links to our facebook

**3. Engagement Tips **

 * Welcome email or message to all new members
 * A custom landing page with valuable information (using pagemodo or woobox)
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">One cover photo per month on some issue, with a catchy phrase
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Open Conversations on hot issues (on our Baithak group)
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Posting questions
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Responding to fan’s questions and comments
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Celebrating staff achievements, birthdays etc.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Posting opportunities (jobs, consultancies, purchases, free or sponsored training/ seminar etc.)
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Sharing of informative resources, statistics, activities & events, reports and case studies, News coverage, articles etc.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Posting pictures and videos of events
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Posting Polls and surveys (not more than one per month)

**<span style="font-family: Arial,sans-serif; font-size: 10pt;">4. Concerns **

 * Requires too much of time
 * When will we work on strategy?? Is each call after May a part of our strategy and will go into strategy document
 * Many projects, each with many IPs, many stakeholders. How to have a single strategy to collect all on one platform
 * Require support from Red dot as well as black dot (our communication person) in development of strategy. Strategy should be an initiative from Communication keeping in view all organizational projects.