CEDPA+-+India

Ms. Smita Anand

__Contact Information__
Email: sanand@cedpaindia.org Telephone number: 011-47488888 Skype: smita.cedpa Website:www.cedpa.org Twitter:Discoverchange

Email: priyanka.m18@gmail.com Telephone number: 011-47488888 Skype: priyanka.m18 Website: www.cedpa.org Twitter: indiansummer_04

Mission: To equip and mobilize women and girls to achieve gender equality that helps them be in greater control of their bodies, minds and environments. This would lay the foundation for building stronger families, communities and societies.

Journal: June 14, 2012

Discussion
 * Mapping of CEDPA India networks
 * Medium of connectivity applied with each of the networks

Action Plan:
 * Develop a communication strategy and social media plan
 * Discuss and share it with the ED
 * With buy in and funding availability create CEDPA India web page
 * Provide information on the programs/projects related to CEDPA India and other initiatives
 * Link social media tools to the web page
 * Utilize facebook to inform and interact with young people, women and opinion leaders
 * Measure the reach using 'google alerts'
 * Create Calender and feed in information as per the schedule
 * Post Questions/respond to comments

July 13th, 2012 **__Communication Plan__** **__Background - The Brainstorming__** This document is the first step towards a developing a communication strategy for CEDPA. An essential element in an organizational development process, a well defined communication strategy is imperative to ensure clear, consistent and concise messaging and communication with partners, media, staff, donors and others.

Advocacy on maternal health, reproductive and sexual health rights, catalyzing political commitment for maternal health are core areas of work for CEDPA, which also has a very successful service delivery programs on women leaders and adolescent’s education program. Over the years, several channels of communications; formal and informal have been used to disseminate key messages on maternal health. Under the youth program tall strides have been made to use social media in creating digital platforms for learning and awareness generation. New networks for program outreach are in the pipeline and a robust communication policy document at this stage will help the organization strengthen its own development process.

As a champion and a foremost advocator for maternal health rights in India, the time is ripe for CEDPA to integrate communication planning into programs; to strengthen documentation practices; raise visibility on critical issues of reproductive and maternal health and communicate on successes to help search for future funding. **Purpose**: To communicate CEDPA’s vision to improve the lives of women and girls. The communication plan orients CEDPA staff to build a planned communication strategy for external and internal use. It is a set of guidelines for planned tasks that will be undertaken over the course of the next few years to strengthen CEDPA’S programmatic interface, better documentation practices and promote advocacy. more details visit here - Staff understanding of organization’s goals, Strengths, Weaknesses - Resources, people and time available - Communication activity taken up - Impediments to communication- organizationally - Communication opportunity
 * __Steps to Communication Planning for CEDPA__**
 * Information Gathering** – Baseline on

STEP 1: Baseline questionnaires will be shared by all staff STEP 2: Survey with all CEDPA staff undertaken STEP 3: Analyse survey results to define challenges, identify audience and messages - CEDPA India Staff - Donors - Consultants - Alliances - External Public
 * __Finalize Goal and Objectives__**
 * **__Identifying Audience__**
 * **__Identify channels of Communication__**
 * **__Identify Key Messages__**
 * **__Making a Communication Strategy__**
 * **__Lines of Communication- Assigning responsibility__**
 * **__Developing Communication Material__**
 * **__Documentation Centre__**
 * **__Evaluation and Upgrading/changing plan__**