Notes+from+August+30,+2012+Call


 * August 30, 2012 Notes**

Shirkat Gah
 * Attendance:** Aahung, Health and Nutrition Development Society, Lahore University, LEAD Pakistan, Marie Stopes, Rutgers World Population Foundation,
 * Absent:** Heartfile
 * Submitted Social Media Strategy:** Aahung, Lahore University, Rutgers World Population Foundation, Shirkat Gah
 * Waiting for Drafts - Due September 1**: Nutrition Development Society, LEAD Pakistan, Marie Stopes, Heartfile (If you need help, please contact Beth Kanter)


 * Progress Reports**


 * Successes:**


 * Lots of small successes are adding up! Facebook fans are increasing and engagement is increasing too. Some techniques that are working for participants: varying the type of content, consistent posting schedule, and use of visuals with compelling statements or phrases.


 * Challenges:**
 * Struggle: Finding time to create original content for FB channel. Solution: Curate content from others as part of the mix. Repeat content that works in a slightly different way -recycle, repurpose, and remix
 * Struggle: Not getting a lot of new likes Solution: Reviewed postings on page and just posting links. If posting a link, add a sentence explaining why it is important.
 * Struggle: Inconsistent posting. 6 posts in one day - no posts for a week. Solution: Try posting 1 post per day, responding. Use FB scheduler if needed. Put reminders on your personal calendar to post. Use posting guides.

> [] > > ** Social Content Marketing Process ** > [] >
 * Tips/Advice Offered**
 * Need to use the editorial calendar spreadsheet for Facebook to plan out content for the month. Makes task easier if you batch content creation for the week
 * Use these cheat sheets as reminders - print it out, keep it on your desk for reference: ** Nonprofit Posting Guide **
 * Set up a weekly or bi-weekly process for reviewing the metrics you collect -- set aside 15-20 minutes of quiet time to look at the numbers or review with your team. Use the data to help improve your content.

Homework for October 4, 9 am Pakistan Call

1. Use spreadsheet to analyze August. Fill in what you posted and add the metrics 2. Analyze August and answer the question "What did you learn?" Add it to the spreadsheet 3. Use the spreadsheet to plan out September. Add the metrics to your September spreadsheet every week so it isn't overwhelming. Analyze before our Oct. 4th call



Detailed Progress Report

LUMS - Using the editorial calendar & posting with different formats regularly. Articles from credible journatls/newspapers get more attention. Wondering if long videos are good.

Feedback: Look for short vids relevant to the audience + tell them why they should watch it. Tell them to watch certain points when it's a long video so you are sure they see what is relevant to your cause (watch to minute 3.23, for example).

When posts are successful, re-post it different ways: photos, quotes, another feature of the article. Another thing to consider is that not everyone is on Facebook at the same time. You could get a new reaction from a different group of people when you re-post something your audience responds positively to.

Aahung - 2 months ago, doing well. Over the holidays things slowed down so they need to re-start.

Microphone issues prohibited further communication.

LEAD - Just crossed 1000 likes but still challenged in creating content which is an organizational capactity issue. Not sharing very much & don't have the resources for exclusive content. Will share new ideas with management in order to both generate and share more content.

Feedback: The content LEAD has been creating (the custom images) are funny, provocative and attract attention. Let's look for patterns! Don't rely solely on creating content and sharing. Share the excellent material of others as well as news/articles.

Shirkat Gah- Mic on computer is not working. Listened in on call. Will post updates on the wiki.

Rutgers WPF - Wants to post more consistently & use the editorial calendar. 50% of the content is created by Rutgers WPF at this time. They are working on being more organized and using the Editorial calendar. Pictures get the most likes, shares, comments.

Feedback: Tips in finding videos and more material - set Google Alerts, like good content curators on YouYube, create an rss feed or dashboard. It doesn't have to be fancy. Schedulers can be helpful in maintaining organization as well.

Marie Stopes (SRH Matters) - No issues in finding content. Wants more likes but still learning and trying new stuff. Wants to add humor. Has thought about adding questions because it works on her personal profile so she will be implementing that. Will be implementing the Editorial Calendar which will help them be more successful, organized and recognize patterns of success and failures. Posting consistently - 1-2 posts, 5 days a week.

Feedback: Content strategy requires mixing it up & continuous experimenting at this stage. An editorial calendar will take you 30 minutes at most and then go back to look at it - you will undoubtedly start to see patterns which will help you plan for success. Add commentary to entice people into wanting to watch videos or read articles.

HANDS - was online but lost their connection