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Twitter Best Practices Pilot
Habits of Highly Effective Tweeple
View more presentations from
Twitter Best Practices.pdf
Twitter via SMS
Step 1: Identify An Objective
Twitter can be a terrific tool for listening, engaging, and spreading buzz. Twitter has been used by nonprofits to accomplish the following:
Keep current supporters engaged
Inspire conversation to support communications goal
Create buzz around an offline event before, during, and after
Get new ideas and feedback on programs and services
Program support to clients
Drive traffic to web site or blog
Coordinate meetings with officials and policy leaders
Identify Influencers like journalists using Twitter and encourage them to use you as a source
Identify and build relationships with allies & supporters
Tweeting key points about your issue
Professional learning and networking
Not sure about Twitter,
Step 2: Design Your Profile
Take a look at different Twitter profiles to get inspiration and ideas. Here's a list of
Create an attractive background image in photoshop
. Use the same colors that you have on your blog or website for marketing consistency. List your web-page, short bio, LinkedIn Url, Stumbleupon address.
Include An “Interesting Fact”
on your background image or bullet points about your programs or tag line. Here's a template for a
Under the “Account” tab within the “Settings” area, enter your real name, city and state. This way, people will be more likely to find you.
One line bio:
This is your elevator speech. You have 160 characters to convince people that your organization is worth following.
Also, keep in mind this how the search people also picks up Twitter ids.
tips for writing a good bio
Include a URL to your organization's web site or a landing page you can track. Make sure the landing page gives people more information about what your organization does.
about how your profile can attract more followers.
Here's a template if you want to
customize the background
Twitter Brand Pages
Launched in 12/11 for a small number of brands:
What the Twitter Brand Pages Mean for Marketers
What's Working, What's Not
Step 3: Who Will Tweet? What Will You Tweet?
One person or will you share the load? Thinking about whether or not your executive director or artistic should tweet and have their own account?
Use this handy worksheet to help you think it through.
what to tweet worksheet.pdf
Step 4: Your Work Flow Getting Organized and Being Efficient
Your Twitter work flow consists of: listening, engaging, and curating content.
Once you get organized, you can do this in 30 minutes of day.
Howard Rheingold describes simply as: "
I think successful use of Twitter means knowing how to tune the network of people you follow, and how to feed the network of people who follow you." His steps for building a personal or organizational network are
This is the process of scanning for mentions of your brand or issue. Twitter is useful for listening because:
Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion.
Wide reach. Twitter is useful to many different types and sizes of businesses.
Direct feedback. You hear what people are saying as they say it.
eight easy tips
for setting up a listening system.
Organize your Sources
Keep the people you follow organized in lists
If you skipped this, step - a tool like
Find Interesting People To Follow
Start with a couple of people who you know or who represent the group of people you want to listen to. You can search through your followers followers or the people you follow, followers.
You can also search on different terms using
and don't forget about searching on Twitter hashtags for specific events or topics to find people who may be interested in your organization.
Follow interesting hashtags to find people. Here's a list of great
hashtags for nonprofits
Use Friend or Follow
to download a spreadsheet of followers. Sort the information to find influencers and people to get to know.
finds influencers in your network you should follow (use this after you have built up your following list).
Once you've found people, keep them organized on
Twitter's handy list feature
. You can create open or closed lists. Creating lists of supporters, staff, or related organizations is a great technique for expanding your network.
Efficient Work Flow
Use schedulers like
to pre-schedule your tweets.
list of 10 apps
that can make your Twitter work more efficient like dashboards
If you plan to share curated links relevant to your objective, audience, and content strategy, here's
an easy to set up work flow on Google Reader and Buffer
Step 5: Engagement Techniques
list of what to twitter and some
tips on getting your tweets retweeted
and more on the
Art of Retweet
. Need more Twitter conversation starters? Here they
Please Retweet This
-- an overview of the dynamics of retweeting, why retweeting is a valuable metric, and earned retweets
Meme: Ways to Increase Your Twitter Following Ethically
-- this list of 12 suggestions is a conversation starter on how to grow your Twitter following in a way that’s community oriented and not spam-like.
More advanced engagement tips
for your events, programs, and open up different channels for conversations.
Try a series of Twitter interviews
like the 20x20
One of the best ways is to go offline, check out these types of
and here are some tips for doing a
Find Relevant Twitter Chats
Avoid auto crossposting
to all your channels.
Step 6: Add Twitter Apps
To get started, use the Twitter Web interface, but as you get more comfortable with Twitter, you will find it limiting. There is a whole ecosystem of Twitter applications that can make your Twitter work more effective. You'll find these over at
. I've created
a list of basic apps
that you will need to get started. These include desktop apps, mobile apps, and tracking apps.
built for Twitter allow you to read replies and direct messages and offer a more custom browsing experience. My personal favorites are
(a good client if you can't install software on your work computer because it is web based.)
Mobile applications built for Twitter allow you tweet while you are out and about. Choosing a mobile app depends on your personal preference and of course, what phone you have.
A list of tools recommended by the pros
A list of ten Twitter Apps for efficiency
Want even more Twitter Tools, knock yourself out with these posts that include lists and descriptions of Twitter apps from
or more tips from Laura Lee Dooley's
Here's some tips for apps for
Step 7: Reflect, and Improve
does a great job of tracking your retweets. Here's a few
more analytics apps
is particularly good for tracking events, hashtags, and conversations to do a content analysis.
Don't forget to track the funnel - from influencers, awareness, engagement and conversations. More
Be sure to track your click thru and retweets with
metric of success
. Here's a
It is a good idea to grab screen captures illustrating successful techniques or insightful tweets for reporting. If you don't do this in the moment, here's a
for finding them in the history.
What to Do When Your Twitter Network Seems Stuck:
Short & Sweet: The Whys and Hows of Twitter for Communications Professionals
. For Twitter newbies, it has
step-by step instructions
for getting started. For communications pros who have tweeted for years, it has some innovative thinking about how to use the medium and guidelines for helping interested colleagues get on board efficiently and effectively.
Twitter Cheat Sheet
for advanced users
ScoopIt Twitter Links
Country Maps of Twitter Usage
help on how to format text
Turn off "Getting Started"