Day 2: Effective Social Media: Strategy


Learning Objectives

  • To introduce a social media strategy framework and begin to apply it
  • To be inspired and learn from examples of NGOs in Pakistan using social media
  • To understand the best practices of developing an integrated content strategy


8:00-9:00 Breakfast on your own

9:00-9:45 Introduction, Overview, and Icebreaker
What Makes a Communications Strategy Successful?

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9:30-10:30 Principles of an Effective Social Media

  • Aligns social media with their communications strategy and objectives
  • Scales social media by empowering everyone in the organization and integrating social into work flow
  • Monitors, listens, and researches the people in their network
  • Gets feedback and start conversations about their work
  • Curates content to capture attention from their network in an age of information overload
  • Works with brand ambassadors to spread mission
  • Learn from experience and data


10:30-11:15 Maturity of Social Media Practice: Crawl, Walk, Run, Fly

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11:15-11:30 Break



11:30-12:30 Inspiring NGO Success Stories from Pakistan and Other Parts of the World

Pakistan Case Studies

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Case Study Analysis Exercise: Identify best practices in the four different case studies.


12:30-1:00 Introduction to Social Media Strategy Practicum

1:00-2:00 Lunch



2:00-2:45 Social Media Strategy Practicum
SMART Social Objectives




2:45-3:30 Strategic Online Presence


3:30-3:45 Break

3:45-4:30 Creating An Integrated Content Strategy




4:30-5:00 End of Day Reflection