Identify the audience segments you hope to reach.

What do you know about the audience and how they respond?



Pakistan's Social Media Landscape
  • Pakistan is estimated to have a population of 177 million of whom 18.5 million (10.4 percent) are connected to the Internet, though government officials quote a slightly higher figure of 20 million.
  • In the last six months, the number of Facebook users in Pakistan has doubled from 1.8 to 3.6 million, of whom 52 percent are between 18 and 24-years old. And far from being a private world of virtual social connectivity, it is constantly under the microscope of the religious right in Pakistan.
  • The influence of the Internet and social media is currently restricted mostly to the urban populations of Pakistan.

Pakistan's Social Media Revolution

Ten Free Resources for Social Media Audience Research for Nonprofits by Beth Kanter
Figuring out where your target audience is spending their time on the social web and what they are doing is an important prelude to crafting a social media strategy.
Nonprofit Social Media Benchmarks Study 2010 and the similar Nonprofit Social Network Survey Report both detail how other nonprofits are using social media.

More Internet Stats