1. working on the content of facebook page.
2. working on social media policy to present it to upper management.
3. working with my communication officer on social media strategy. First Draft of objectives is ready but revising it to tune it further.

Strategy of Face book Page
The objectives of developing a FB Page will inculcate the Research, Training, Consultancy and Dialogue (RTDC) model of SEDC. Some of the keys objectives are as follows:
  1. Information Sharing.
  2. Engagement/ dialogue.
  3. Advocacy of FPRH and related issues.
  4. Linkage/Network will expand as the FB Page will be accessible in all parts of the world.

The prime target audience will be:
  1. NGOs[1]
  2. SEDC Alumni[2]
  3. Policy Makers/influencers[3]
  4. Sector Specialists[4]
  5. Donors
  6. Academia

Following specific activities will be conducted to keep the page active:
  1. 150 NGOs will join the FB page in year 2012. At least 12-13 NGOs will be reached every month.
  2. A personalized e-mail will be sent to SEDC Alumni and a mass e-mail will be sent to all NGOs in the Database for sharing the link of the FB Page.
  3. SEDC Activities updates will be placed on the FB Page on regular basis including; trainings’ information, Women Leaders Network updates and Strategy Paper Updates.
  4. Trainings’ registration forms will be available online.
  5. A one-pager about the FB Page will be included in the training folder of each participant to spread the word.
  6. SEDC’s publications will be available on FB page.
  7. To make FB page more interactive, 2 topics related to FPRH will be placed fortnightly and people will be encouraged for their comments and feedback. FPRH experts from Project Advisory Committee members will be requested to moderate the relevant topic discussion.
  8. 2-4 Articles about RH will be shared monthly.
  9. Networking opportunities at national and international level will be hooked up through FB page.
  10. 6 policy makers/influencers will be encouraged to join the FB Page within 3-4 months.
  11. LUMS Faculty and other academics will be encouraged to join FB page and play their role in advising policy makers and other related stakeholders.
  12. Around 4-5 specialists belonging to the Livestock, Football and Textile sector will be encouraged join the page and keep posting on regular basis (at least 1 post in a week).
  13. Around 4-5 Policy makers will be encouraged to join the page to work on activities related to the NLRHD Project.
  14. Sector related information will be placed on the page within 4-5 months with the consent of Strategy Papers Writers.
  15. Software[5] will be designed to help people involved in a common task achieve goals.

Desired Outcomes
  • To make SEDC prominent on the social media and web. This visibility will help to make the information regarding SEDC’S upcoming activities, training details and material more accessible to Alumni across the globe.
  • To initiate and enhance Social Networking of SEDC with various NGOs, Policy Makers and Sector Specialists.
  • To enable quality strategy papers to be disseminated through enhanced networking.
  • Provide authenticated material on the web, by giving access to case studies written by LUMS Faculty as per SDSB Policy.

Look and Feel
  • The page will be converted to timeline format.
  • The logo will include logos of LUMS, SDSB 25 years logo and SEDC logo.

Work flow
  • Policy needs are under consideration.
  • The work will be done by a team of Communication Officer, Assistant Manager and a web developer.
  • Team and page content will be supervised by Assistant Manager
  • Content and page management will be the responsibility of communication officer.
  • All kind of IT related support required for the effective and efficient use of FB page will be provided by the IT person.

Listening and Outreach
  • Identify 1-3 blogs on FPRH.
  • The process for networking on other pages will be as follows:
  • Read
  • Extract
  • Share FPRH content on FB page.

Measurement
The web developer will gather insights that would enable us to reflect and improve the FB Page.


[1] The updated database of NGOs already exists with the centre.
[2] Individual who attended training programmes through different partner organisations.
[3] NLRHD is targeting sector specific FPRH interventions. Therefore, along with Government Officials, company’s CEO, Social Responsibility Department Head etc will also be considered as a policy makers/influencers.
[4] In collaboration with Packard Foundation, SEDC is implementing a 3 year project. As one of the key deliverables of the project, sector specific strategy paper will be written proposing the strategies to incorporate FPRH as one of the important agenda in their Social Responsibility deliverables. One of the team members to develop strategy paper will be a sector specialist.
[5] Collaborative Software- The use of collaborative software in the workspace creates a collaborative working environment (CWE). A collaborative working environment supports people in both their individual and cooperative work thus giving birth to a new class of professionals, e-professionals, who can work together irrespective of their geographical location.