Objectives:
Utilization of social media for advocacy objectives of HANDS.
Look and Feel:
Advocacy messages, survey and research findings of different human rights issues, case studies will be shared with decision makers, partners, mass media and authorities.
Work flow:
Addressing the issue timely and marking content accordingly to save the cause. Upgrade on line networking by 20% quarterly in terms of adding friends.

Listening and Outreach:
NGOs Alliances, Media person and legislators and parliamentarians
Engagement:
Involve with other NGOs, INGOs, Government officials, Media Person, Decision Makers.

Content:
Need to be modified for developing messages for above target audience.

Measurement:
  • 20% increase in likes per quarter annum.
  • Comments and suggestions on page.
  • Flow of interaction with above mention audience.

What are some other areas of your organization's social media strategy or practice that you to work on in addition to Facebook during our phone calls?

Regular postings of newsletter, event info on blogs and on website.